Digitalization as a process (instead of as an objective) needs from change attitudes and continue adaptation, which includes getting out of the comfort zone, looking for new opportunities. The key for a digital organization is to see the digital conversion as an opportunity to combine practices which may result new techniques and skills.

  • Digital conversion generates new experiences for the customer.
  • It improves the operating efficiency.
  • It generates new source of income.
  • Quick answer against trade changes.
  • It creates a competitive advantage.
  • It boosts culture of innovation inside the organization.
  • It improves the intern collaboration.
  • Big Data in-depth inquiry.

Customer’s experience predominate above the traditional values and places technology, especially software, as the key and main item on a business model. As a study made by Salesforce (a company specialized in administration based in relationship with costumers) says, 70% of clients expect brands to understand and anticipate their needs.

 

Make yourself visible. Use technology to come forward through every available platform that nowadays exists. The purpose is to be connected every time and on every moment, wherever your company may need it. This task is also beneficial for your clients: it’s going to open a communication channel opened on each directions, making possible to know how he customer is feeling about your actions and values and redirecting them in the good point.

 

Feel the client’s place. Be concern about your client’s needs, know him, and invest on what they care about. Do you what are your clients waiting from your company? Or how high are they satisfaction feeling about you? Do an in-depth research and use these information to start a responsive technological change.

 

Think in the long-term. The digital challenge will not end only adopting new systems and processes. Technology is alive and it will be developing year by year and decade by decade. The best way to assume this project is to establish a long-term strategy, simplify it in smaller and measurable processes and monitor it in order to redirect possible fails, following the same way all the time.

 

Involve your team. It’s obvious that a company works better with their employees implication, so it’s important to involve them on the digital process, to ensure it works from each instance and departments.