Digitalization as a business process.

Digitalization as a process (instead of as an objective) needs from change attitudes and continue adaptation, which includes getting out of the comfort zone, looking for new opportunities. The key for a digital organization is to see the digital conversion as an opportunity to combine practices which may result new techniques and skills.

  • Digital conversion generates new experiences for the customer.
  • It improves the operating efficiency.
  • It generates new source of income.
  • Quick answer against trade changes.
  • It creates a competitive advantage.
  • It boosts culture of innovation inside the organization.
  • It improves the intern collaboration.
  • Big Data in-depth inquiry.

Customer’s experience predominate above the traditional values and places technology, especially software, as the key and main item on a business model. As a study made by Salesforce (a company specialized in administration based in relationship with costumers) says, 70% of clients expect brands to understand and anticipate their needs.


Make yourself visible. Use technology to come forward through every available platform that nowadays exists. The purpose is to be connected every time and on every moment, wherever your company may need it. This task is also beneficial for your clients: it’s going to open a communication channel opened on each directions, making possible to know how he customer is feeling about your actions and values and redirecting them in the good point.


Feel the client’s place. Be concern about your client’s needs, know him, and invest on what they care about. Do you what are your clients waiting from your company? Or how high are they satisfaction feeling about you? Do an in-depth research and use these information to start a responsive technological change.


Think in the long-term. The digital challenge will not end only adopting new systems and processes. Technology is alive and it will be developing year by year and decade by decade. The best way to assume this project is to establish a long-term strategy, simplify it in smaller and measurable processes and monitor it in order to redirect possible fails, following the same way all the time.


Involve your team. It’s obvious that a company works better with their employees implication, so it’s important to involve them on the digital process, to ensure it works from each instance and departments.


Visiting Barcelona: 5 Places Not to Miss

Spain has a lot of charming places to visit and deciding where to go first is not an easy task, but today, we present 5 reasons why you simply cannot miss Barcelona. Urban areas, architectural heritage, leisure and museums are only few reasons to choose Catalonia for MICE travel, but the region also boasts hidden spaces that can only be discovered by taking a stroll. Discover the city’s top spots:


Rambles and Born.

Rambles Boulevard starts in Catalonia Square and finishes near the port, where there the Christopher Columbus statue stands tall, pointing out to the sea. The walk is surrounded by flowers, street actors, bars, restaurants and shops. There are some painters near the port area, which has become a cosmopolitan and artistic hub. The medieval neighborhood of El Born is now the center of new urban trends, a place to enjoy an avant-garde lifestyle while feeling the echoes of the past.


Sagrada Familia.

The Sagrada Familia is Barcelona’s most famous silhouette, and each of its façades are a symbol created by the genius of Gaudí. One must consider that there are 4 different styles in their 4 façades, with each one giving different perspective of Gaudi’s creation. To give his building splendor and emphasis, he utilized light and color. This is all with the aim of depicting Jesus’ nativity and life story that is clear to see for visitors once they are in Barcelona. The evolution of the structure has already spanned 5 generations. Today, its construction continues. The project is each year visited by thousands of tourists and locals alike as each day can bring a surprise with a new development.


Montjuic con Mnac.

Montjuïc’s natural park is the best place to enjoy nature and culture together, as it is full of splendid gardens and cultural gems. In the mountains you can find Olympic facilities, where Olympic Games were hosted in 1992.


Passeig de Gracia.

A window to the XIX Century bourgeoisie, this elegant boulevard joins Catalonia Square with the neighborhood of Gracia. It is surrounded by modern Barcelona buildings which turn the avenue into an outdoor museum. Walking on the organic floor designed by Gaudi is as charming as the street lamps lighting the white mosaic covered benches. These architectural features go hand in hand with the most prestigious shops and businesses.



Fishermen were the first people to discover this area known as “Barceloneta”. It is a sailor neighborhood that was built in the XVIII century. But the Barceloneta neighborhood has changed a lot since then, now a cosmopolitan area, full of bars coffees and life, with music being played both day and night. It appeals to all senses with the colours of the clothes hanging outdoors, the murmur of the waves, the smell of the sea and the salty taste.

7 Reasons to put Tenerife on your bucket list.

Tenerife is an island where everything is possible: stunning nature, relaxing beaches, the tallest volcano in Spain (el Teide), shopping, golf and much, much more. Enjoy Tenerife whichever way you want and don’t leave without tasting its gastronomy!

Here we have compiled Tenerife’s Top 7 Highlights to prove that is a place you simply must visit.


Teide National Park.

Teide National Park is located in the centre of the island, with an altitude of 2.000 meters, while the Volcano’s peak (3.718 metres) is the tallest in Spain. Teide National Park is the most popular National Park in all of Europe, receiving around 3 million tourists a year. 

The aborigines of the Canary Islands (guanches) believed that Guayota, the King of Evil, lived inside the volcano Teide and kidnapped the god Magec (god of the light and the Sun), carrying him down to the volcano depths. Guanches asked Achamán (their ultimate god) for clemency, who finally achieved the triumph over Guayota, rescued Magec from the Teide’s insides and plugged its crater. It’s said that this cap is the ‘crown’ of the volcano and is white in colour.


La Laguna.

In Tenerife’s North, San Cristobal de la Laguna was the first and only Canary city that has been declared a UNESCO World heritage site. It’s the perfect place to take a leisurely stroll in the streets and enjoy the XV Century churches and historical buildings. A popular option is to combine cultural walking trails with trips to some of the many typical tapas bars.


Garden Beach.

Canary artist César Manrique is the talented artist behind the beauty of the Garden beach, a picturesque beach in Puerto de la Cruz. His vision of creating an attractive coastal landscape really comes alive here; palm trees and long expanses of volcanic sand surrounded by colourful botanical gardens. The result: an elegant and charming place space. Waterfalls, plants and flowers, small swimming pools with marine life… Visiting this magical place leaves people speechless.


Whale Watching.

Due the fact they are wild animals; each tour is a different experience. Their behavior depends on multiple factors such as the time of day, the breed, available food, sea conditions etc. However, because whales are very active, it is possible to observe them playing with the waves, making bubbles or even spying on the visitors. They might first appear as mere spots in the sea, appearing and disappearing with the waves or, they may pop out of the waves and appear as the imposing creatures they are. Whales swim through the ocean, without limits or course and for a moment, you’ll share with them a daunting feeling: the freedom of the open sea.


The Giant Cliffs.

This is a must-see in Tenerife, on the west coast. These vertical cliffs overlook the Atlantic Ocean from a height between 300 and 600 metres. It is the main attraction on the west coast where it’s possible to admire the different rock colors through the landscape.


Anaga Mountains.

The Anaga Mountains take up a large section of Tenerife and consist of coastline, forests and villages. This area is a protected natural landscape, and it is breathtaking. Here you will find places of natural interest, such as the Roques de Anaga, which are rock formations in the sea. Despite all its beauty, the Anaga Mountain is still unexplored. There are people who still live in caves in the surrounding Anaga villages!



Garachico is located in the Northeast region of the island. More than half of its landscape is covered by canary pine, volcanic stones and an ancient cliff, which separates the historical part of the town from the surroundings.  It consists of banana fields and its own leisure port together with black sand beaches and small cliffs. There is also a natural swimming pool zone, called El Caletón where you can enjoy the amazing boulders that overlook the coast.

5 places in Seville you must visit in 2018.

According to Lonely Planet, Seville is the best city to visit in 2018, and we certainly agree with them! Seville is the essence of everything that crosses your mind when thinking “Spain”: sunshine, flamenco, tapas, ceramics, opera, stunning monuments of rich architectural heritage (Moorish, Catholic, Jewish…), bulls and much more.

When visiting Seville, the following places are ‘must see’:


Cathedral & Giralda Tower.

Built on top of the Mosque after the Catholic Kings’re-conquest, the Cathedral of Seville is the third largest church in the World after Saint Peter’s in the Vatican and Saint Paul’s in London. The Giralda Tower was the former minaret which has been preserved within the Cathedral structure because of its outstanding beauty. Nowadays, the Giralda Tower is the city bell tower.

Royal Alcazar.

This fortress of Moorish influences is a jewel of architecture. The oldest part of the fortress dates back to the 10th Ceramics and beautiful tiles cut according to the tradition of the alicatado, courtyards with fountains, beautifully carved wooden ceilings and plaster walls and amazing flowered gardens are what this structure has to offer. This monument is certainly one of the most beautiful in town.

Plaza de España.

Built as the main information pavilion during the 1929 Iberian-American exhibition, Plaza de España is another jewel of architecture in Seville. Located in María Luisa Park, the green epicentre of the city, it invites visitors to relax and wander around the beautiful ceramics representing the 50 provinces of Spain. This place is stunning and has been part of the set for many movies including Star Wars and Lawrence of Arabia.

Santa Cruz & Triana Quarters.

Santa Cruz quarter is located just behind the Cathedral and Alcazar. It is a maze of narrow streets full of white-washed houses with flowered courtyards (although private property, some are open to the public). This quarter is also full of small boutique hotels, tapas bars, souvenir shops and museums. This is probably the most touristic neighborhood in town but it definitely is worth the visit. If you wish to visit a more “genuine” quarter, cross the Guadalquivir River and visit Triana. Triana is one of the favourite quarters of the locals. Famous for its ceramic shops, churches and its colourful market, we highly recommend you pay a visit to this part of the city. The market is located inside Saint George Castle, a castle that served as Tribunal of the Inquisition; you can visit, on its -1 floor, a museum dedicated to this theme.

Metropol Parasol.

Seville is not only traditions and old monuments, it is also a vibrant and evolving city, constantly looking to the future. Metropol Parasol is a perfect example of this mix between past, present and future. Built a few years ago by a German architect, Metropol Parasol offers a very modern type of architecture (all made from white concrete and wood). On the -1 floor you will find a museum dedicated to the Roman ruins that were discovered during the resurrection of this building. On the top of the building, you will find a venue (suitable for gala dinner or meetings), a bar and a stunning rooftop where you can enjoy panoramic views of the city. An interesting contrast of architecture in the middle of the old town.

What’s more, don’t forget to try as many tapas bars as possible (Iberian ham, salmorejo, spinach with chickpeas, fried fishes, sangria & sherry wines are only some examples). Enter a tablao flamenco to immerse yourself in our traditional flamenco or enjoy an opera performance at the Teatro de la Maestranza. Come and visit Seville, you won’t regret it!

Technology usage trends in business travels. Infographic.

Nowadays, companies and business travel are connected by technology: tablets, smartphones, smart watches… all sorts of mobile devices are now being used by travellers – for work, to take photos, to find a restaurant or to simply not get lost in a foreign city! It’s important to be prepared at the beginning of a business trip and to have previously download all the necessary apps to help, but…

What’s the technology usage of an average traveller, before starting a trip?

  • 50% of them take videos and photos.
  • 47% use their devices to check maps and routes in foreign cities.
  • 45% of travellers need them to stay connected with other people and to share on social media.
  • 38% also check the weather.